Your job as an entrepreneur is to generate business ideas and test them. Fearlessly. Until you find one. And when you do, be aware that your entrepreneurial spirit will try to seek more of them. Fight it. Stick to the one that is the most important. Discard the rest.
You will come up with many things. New shiny features. New segment of users. Completely new products.
Your business has the one most important thing that it does. Direct all your lively entrepreneurial spirit at making it better. Ignore the noise and solve one problem well.